Friday, 10 October 2025

Your Sprint Velocity Looks Great — Until the CFO Asks for ROI

Velocity charts rise, burndown graphs fall — yet business leaders quietly ask the same question:

“So, what did we actually achieve?”

We’re proud when velocity improves sprint-on-sprint, and our burndown charts look picture-perfect.
But when the conversation shifts from speed to strategy, we often find ourselves in silence.

💡 Here’s the truth:
If those features don’t move a customer metric, increase adoption, or reduce cost — the business sees no tangible gain.


🎯 Enter “Business Value Delivered” (BVD)

Business Value Delivered (BVD) is the missing bridge between Agile execution and strategic impact.

It forces us to ask powerful questions:

  • Did this sprint increase customer satisfaction or retention?

  • Did it accelerate revenue, reduce cycle time, or eliminate waste?

  • Did it align with our OKRs and organizational goals?


🧭 Bringing BVD to Life

Here’s how teams can embed Business Value into every sprint:

  1. Tie backlog items to measurable business outcomes – revenue, customer retention, security, innovation, or sustainability.

  2. Quantify expected outcomes during sprint planning — e.g., “5% cost reduction” or “+3% in active users.”

  3. Discuss realized value in sprint reviews — not just story points completed.

  4. Visualize BVD metrics alongside velocity and burndown — to connect delivery with impact.

When BVD becomes part of your sprint conversation, Agile delivery starts reflecting financial, customer, and operational KPIs — a direct line of sight to ROI.

Teams feel empowered when they see how their work grows the business.
Leaders gain confidence when decisions are driven by value, not velocity.


💬 Because when the CFO walks in, velocity won’t speak for you — value will.

The real measure of agility isn’t how fast you deliver —
but how deeply your delivery moves the business forward.

#AgileLeadership #BusinessValue #AgileTransformation #PMI #ProductManagement #Scrum #DigitalTransformation #ValueDrivenDelivery #AgileMetrics #Leadership #ROI #ProgramManagement #EnterpriseAgility #OKRs #BusinessAgility


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Your Sprint Velocity Looks Great — Until the CFO Asks for ROI

Velocity charts rise, burndown graphs fall — yet business leaders quietly ask the same question: “So, what did we actually achieve?” We’...